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Co-Pilot Live now in the Apple store
gatorguy
326 Points
ALK announced availability of the North American version of their well-received iPhone app, Co-Pilot Live. No need to download maps as needed. Full on-board mapping for the US and Canada is included. According to the company, traffic and gas prices soon to be available as well. Of course landscape or portrait mode as expected, tho no TTS, simply announced turn-by-turn. The European version released last month has been very well reviewed, so probably worth a look. At $35 and no ongoing fees, it won't break the bank either. Just visit the iPhone app store or iTunes to check it out.
Comments
Using the iPhone as a PND has too many unknowns about how that'll affect the core functionality (calls, music) of the iPhone.
And I haven't see a PN software for the iPhone that makes good use of its connectivity to the 'net.
I think most potential customers are like alokeprasad... waiting it out a bit, wanting to see what TomTom offers, and then they will make up their mind which way they go.
BTW, since I don't have an apple product, I don't visit their app store, But I have to assume they have user ratings and or/Apple ratings on the various apps. I know in the BB store I tend to get only those apps that have been highly recommended, even if I recognize a lesser-rated one. I would guess many other users do the same. I don't think name recognition has the same attractiveness in the mobile arena.
I still don't know how CP handles phone calls and music in the iPhone.
PS: Their web site is way behind times.. It has no mention of the US products and has very little documentation on the iPhone product.
Garmin could just as easily do the same-- if they released a navigation app they would clean house.
It isn't so much an issue of brand allegiance, as it is brand recognition. Sure, when you're on the app store and looking at a $0.99 app or even a $9.99 app you could care less about who wrote it. You check out the ratings. But as the price goes up, so does the importance on brand recognition.
Google trends shows that over the past 30 days there has been a 5:1 ratio of searches for "tomtom iphone" versus "navigon iphone". Well of course they are. :) When you are at the bottom and a no name brand it is easy to increase your sales by 300% in a few months to become the fastest growing brand. When you are Garmin you're happy with an increase in sales of 3%.