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Trimble Outdoors discontinues apps

Just saw this: http://support.trimbleoutdoors.com/knowledgebase/articles/848493-trimble-outdoors-sunset-announcement
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"Trimble Outdoors Sunset Announcement
(March 22, 2016) — The following mobile apps will no longer be available for purchase or download after April 1, 2016:

• Trimble Outdoors Navigator
• Trimble Outdoors MyTopo Maps
• Backpacker GPS Trails
• Backpacker Map Maker
• Trimble GPS Hunt
• Trimble GPS Fish
• Trimble GPS Maps

Existing Trimble Outdoors customers can continue to use their apps, subscription services, and accompanying websites over the next year. Trimble is committed to making this yearlong product sunset as easy as possible. "

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I wonder what happened? Not enough purchases to be worth the cost of maintaining the app and maps? Was never completely clear on the relationship between Trimble (the gps company) and Trimble outdoors. Trimble still has the Terrain Navigator Pro app, but that is quite expensive and aimed at professional users.

Found this at Trimble.com. I knew that MyTopo was sold to someone but didn't realize it was Trimble:

"In May of 2011, Trimble acquired privately-held MyTopo™ based in Billings, Montana. MyTopo is a leading provider of print and digital maps for outdoor enthusiasts. The acquisition expands Trimble's ability to offer unique map content and new outdoor-centric products while simultaneously enhancing its popular mobile apps—Trimble Outdoors™, AllSport GPS™, Geocache Navigator™, Cabela's Recon™ Hunt, and Backpacker GPS Trails. MyTopo offers several products to outdoor consumers using its topographic, satellite and aerial photograph map imagery. Products include print-on-demand custom waterproof maps, Internet-based map layers, digital map tiles for mobile devices and Terrain Navigator, a suite of mapping software products."
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